The Berlin BREAD & BUTTER show will happen from twentieth - 22nd Jan 2010. Many brands, labels and designers understand this as the season’s top date for their international kick-off. The Berlin event will be expended by presenting new formats. The target is to form’Fashion Week Europe’. One important format will be’Upstairs’. Located higher than the’Superior Area’ this theme will display the higher casual, luxury sports-wear and high-end denim, as well as progressive men’s and girls’s design.

This year the fair returns to its place of origin, Berlin, which is the strongest and most engaging platform for the recent clothing market in Europe, tempting the highest quantity of exhibitors and visitors. A exhibition is a massive market place where supply and demand come together en masse, it makes the chance of securing contracts especially high. BREAD & BUTTER gives achance to see new collections, to collect information and uncover latest chances.

The site of this happening is the airfield Berlin-Tempelhof. It deserted since October 2008, will be once more the new linchpin of Street- and Urbanwear. The historical airport became renowned as the starting- and landing point of the Berlin Airlift, which supplied Berlin from 23 June 1948 to 12 May 1949 with vital necessary supplies and food. It is easy to reach from your Ferienwohnung Berlin Zentrum.

since that time, the Berlin-Tempelhof airfield is an international symbol for humanity and fraternity. The community spirit so vital for BREAD & BUTTER is therewith directly inscribed into the DNA of the venue, and harmonises in this sense also with the standards of’BREAD & BUTTER - tradeshow for special brands’ on an idealistic level.

The historical construction, one of the longest coherent buildings of the Earth, will be rebuilt under thought of the safety of historical buildings and monuments and in coordination with the owner, and changed to the requirements of the’tradeshow for selected brands’.

The necessary infrastructure,eg the connection of the hangars, the assembly of the climate technique and toilet facilities, will be changed and built in the course of the present year under the guidance of Ulrich Weingrtner and BREAD & BUTTER architect team.
The main location of the new tradeshow venue as well as its straight connection to 3 tube lines make the airfield Berlin-Tempelhof the best venue of the new BREAD & BUTTER BERLIN

The BREAD & BUTTER BERLIN at airport Berlin-Tempelhof has to and will establish new standards. The construction of the hangar areas allows this. Contentwise, the BREAD & BUTTER will continue to concentrate on its main competences Denim, Young Fashion and Sport way of life. In the Urbanwear part,’Dressed up labels’ for ladies and Men play amajor role. The exhibiting brands will, according to their genus, be presented in newly conceptualized, stylistically harmonized ‘neighbourhoods’.

‘BREAD & BUTTER - tradeshow for selected brands’ has to be built up similarly to the specialised shops of the textile retail. There’s the’authentic store’ : here, for example Selvage Denim by Levi’s, Wrangler Blue Bell and PRPS in combination with Red Wing, Trickers, Engeneered Garments, Johnson Motors and Nigel Cabourn are carried.

Other stores carry a more fashionable, higher category collection from California and typically from the USA, or again a more commercially characterized collection of Jeans and sports wear with the respective shows and sneakers.Beyond that, there’s the young Menswear store, the sport Lifestyle store and so on. Some labels have compatibility with many segments.

As seller for streetwear you should definitely not fail to attend this fair. Be sure that you look for for Ferienwohnungen Berlin Zentrum in due time.

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