You need to make yourself stand out from the others when going to a job interview. One of the best ways to do this is to show a detailed knowledge of the company to your interviewer.

Start with the company’s website. Things like the corporate structure of the company and its business life to date are good starting points. Check out the company press releases to get an idea of any recent changes or big announcements, such as just going public. If you can get an idea of the size of the company and how well it is doing financially you will be in a good position to negotiate your starting salary.

If you can find out what the business record is at employee satisfaction and benefits you will get a better understanding of how hard the competition will be for the vacancy. On the other hand, any news stories about legal or financial problems that you come across could be an indicator of trouble. If you are a new employee you are more likely to be let go first if redundancies are made.

Learn about the industry if it is different to your previous one. Look at websites like www.bestjobvacancies.co.uk for industry information. If you have knowledge of the industry you can apply your skills to the various aspects of the new sector in a beneficial way. Knowing data or technical terms about the industry or company could help you stand out. But do not use anything you have learnt if you are not sure about its legitimacy. You don’t want to use out of date statistics.

If you can, get to know a little bit about the business background of your interviewer. The names of senior people in each department will be a great start. Again, go to the company website and see if there is some biographical information on your interviewer or prospective department head. See if there is anything that you may have in common with them such as sports, colleges, or birthplaces. If you take on some of this advice, you will stand out in a positive way to the rest of the applicants.

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